At Universal Lending we are big proponents of using videos to up your businesses’ marketing efforts. For real estate agents, sharing videos on your social media and website can help capture attention of new homebuyers and sellers or potential business partners. Videos can also help you build trust and show your expertise or place in the community. Here are four ways real estate agents can be the star of their marketing!
Profile yourself. A short agent profile video can warm cold prospects and provide insight into who you are, what sets you apart, and how you can help clients best. Make sure to talk about your mission, services, how you work with your homebuyers and sellers, and anything else you want to share. Use this video on your website and LinkedIn profile, and pin it to the top of your Facebook page.
Share your business wisdom. How-to, Q&As, and just-for-fun videos are popular and can help you share more about you and your business. Topics could include creating curb appeal on a budget, staging secrets, how to prepare for a house hunt, how to save for a down payment and much more!
Share your community expertise. Highlight local neighborhoods, interesting historical facts, great parks or hikes, schools, restaurants, or other attractions. Share the videos with any businesses you highlight. They may want to feature your video themselves.
Go behind the scenes. Reveal how you set up open houses or prepare for a photoshoot on a new listing. Give a sneak peek of open houses you’ll be hosting or share a special feature from a home while you’re hosting an open house – a cool kitchen, amazing storage space, a beautiful back yard. Home sellers will be especially happy to get a glimpse into your marketing efforts.
Share testimonials. Interview clients on how you helped them buy their first home, find their dream house, or sell the home they had for much more than expected in much less time. Referral colleagues can also provide great testimonials on the benefits of working with you or referring business your way. Always get permission to share these videos on your social media accounts or website.
Do you have video secrets you want to share? Please do! Email marketing@ulc.com to let us know more about how you set yourself apart as a video star.
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Published by Universal Lending Home Loans
Universal Lending Corporation was founded nearly 40 years ago on the principle that our customers deserve individual and specialized attention throughout the mortgage process. We embrace our passion for customer care, and educate and empower each potential home buyer throughout the entire process, so they make informed, considerate decisions that ensure their home mortgages fit their budgets and keep their families financially secure.
NMLS #2996
Equal Housing Opportunity
6775 E Evans Ave., Denver, CO 80224
(800) 758-4063, Colorado Responsible Party, Colorado Mortgage Company Registration; Arizona Mortgage Banker License #0927881; Florida Mortgage Lender Servicer License #MLD989; Illinois Residential Mortgage Licensee #MB.6760981; Iowa Mortgage Banker License #2006-0305; Kansas Licensed Mortgage Company Kansas Mortgage Company License #MC.0025137; Michigan 1st Mortgage Broker/Lender/Servicer Registrant #FR0019350; Michigan 2nd Mortgage Broker/Lender/Servicer Registrant #SR019351; Minnesota Residential Mortgage Originator License #MN-MO-2996; Montana Mortgage Lender License #2996; Montana Mortgage Broker License #2996; Montana Mortgage Service License #2996; Nebraska Mortgage Banker License #46; New Mexico Mortgage Loan Company License; North Dakota Money Broker License #MB102363; Texas - SML Mortgage Banker Registration; Utah-DRE Mortgage Entity License #7384716; Washington Consumer Loan Company License #CL-2996; Wisconsin Mortgage Banker License #2996BA; Wyoming Mortgage Lender/Broker License #582.
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CONSUMERS WISHING TO FILE A COMPLAINT AGAINST A MORTGAGE BANKER OR A LICENSED MORTGAGE BANKER RESIDENTIAL MORTGAGE LOAN ORIGINATOR SHOULD COMPLETE AND SEND A COMPLAINT FORM TO THE TEXAS DEPARTMENT OF SAVINGS AND MORTGAGE LENDING, 2601 NORTH LAMAR, SUITE 201, AUSTIN, TEXAS 78705. COMPLAINT FORMS AND INSTRUCTIONS MAY BE OBTAINED FROM THE DEPARTMENT’S WEBSITE AT WWW.SML.TEXAS.GOV. A TOLL-FREE CONSUMER HOTLINE IS AVAILABLE AT 1-877-276-5550.
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