If you’ve ever had children tag along with open house visitors, you know it can sometimes be difficult to keep them entertained while touring a house. Here are a few ways to conquer kid-size boredom, keep the parents’ attention, and extend time to engage with the family.
Give kids something to do. Scope out a low-traffic station for snacks, coloring or play dough. Hold a contest for the best drawing of the home and offer a prize that winners can pick up at your office. This gets kids involved in the spirit of house hunting and creates additional contacts with prospects.
Give kids something to take home. Inexpensive coloring books and a pack of crayons, a pick-a-prize toy box, or a small goody bag handed off at the end of the visit can add a little extra patience to kids’ reserves. Your level of understanding in the situation will also translate well with parents.
Create a digital playground with a few iPads or a dedicated “kids only” laptop loaded with simple and fun-to-play games, like “My PlayHome” or “Make a House.” Gearing media toward real estate reinforces interest in the parents’ activity and helps them explain the process to little ones.
Ask kids’ opinions. While older kids may not be as finicky, they can distract parents and push to speed things up. Be ready with clipboards and opinion checklists that ask to list their top three likes and dislikes about the home. Send a branded house hunting checklist home with parents.
Kids can be an opportunity to develop a relationship with real-estate-minded parents. Don’t miss out!
Source: Inman
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