The First Step to Any Home Sale is Staying Safe Yourself

realtor safety
The Colorado Division of Real Estate’s investigators were notified of recent instances of someone pretending to be a buyer and trying to bait and lure real estate brokers into meeting, under the pretext of wanting to look at homes for sale, and then acting inappropriately.

In one reported instance, the individual profiled and texted/emailed female brokers stating that he is a qualified buyer and forwards them a fake loan pre-qualification letter in order to get the broker to send him information and to set up a private meeting or home showing. It is important to not let your guard down at any time, even when it appears that a potential sale is coming your way.

  • Make sure that you take steps to protect your safety before you meet with a potential client.
  • Ask to see, review, and get identity information from their government-issued ID.
  • Have them fill out an information form (name, address, phone #’s, government ID, vehicle info, etc).
  • Meet any potential client first in the office or safe public location before agreeing to a private showing.
  • Go to a private home showing with a co-worker present.
  • If you do go alone to a showing, make sure that at least a personal contact and your office know of your whereabouts.
  • Do not drive with the potential client to a showing. They should drive themselves and meet you there.
  • If you are contacted by someone in an offensive or obscene manner, contact local or county law enforcement to report the incident.
  • If you are suspicious of the person, go with your instinct and pass on any meeting.

    These are only a few tips to help you be safe when meeting a potential client for the first time. The Division recommends that you also consider taking a real estate broker safety class.

Real Estate Agents Can Be Marketing Stars with Video

Handsome man taking selfie

At Universal Lending  we are big proponents of using videos to up your businesses’ marketing efforts. For real estate agents, sharing videos on your social media and website can help capture attention of new homebuyers and sellers or potential business partners. Videos can also help you build trust and show your expertise or place in the community. Here are four ways real estate agents can be the star of their marketing! 

Profile yourself. A short agent profile video can warm cold prospects and provide insight into who you are, what sets you apart, and how you can help clients best. Make sure to talk about your mission, services, how you work with your homebuyers and sellers, and anything else you want to share.  Use this video on your website and LinkedIn profile, and pin it to the top of your Facebook page.

Share your business wisdom. How-to, Q&As, and just-for-fun videos are popular and can help you share more about you and your business. Topics could include creating curb appeal on a budget,  staging secrets, how to prepare for a house hunt,  how to save for a down payment and much more!

Share your community expertise. Highlight local neighborhoods, interesting historical facts, great parks or hikes, schools, restaurants, or other attractions. Share the videos with any businesses you highlight. They may want to feature your video themselves.

Go behind the scenes. Reveal how you set up open houses or prepare for a photoshoot on a new listing. Give a sneak peek of open houses you’ll be hosting or share a special feature from a home while you’re hosting an open house – a cool kitchen, amazing storage space, a beautiful back yard. Home sellers will be especially happy to get a glimpse into your marketing efforts.

Share testimonials. Interview clients on how you helped them buy their first home, find their dream house, or sell the home they had for much more than expected in much less time. Referral colleagues can also provide great testimonials on the benefits of working with you or referring business your way. Always get permission to share these videos on your social media accounts or website.

Do you have video secrets you want to share? Please do! Email marketing@ulc.com to let us know more about how you set yourself apart as a video star.